Facebook is the biggest social media platform in the world with 1.3 billion users worldwide –and growing. To put in it into perspective, LinkedIn is the second biggest 332 million users. That’s a lot of people- you may be thinking to yourself; that’s a lot of potential customers!
More people are becoming social-media savvy and businesses can’t afford to not invest in Facebook. It can bring a whole host of traffic to your website and here’s the best part: it’s low-cost! Here at Ascensor, we’re giving out free tips on how to use Facebook for a business.
How to get likes on Facebook
Woah, don’t get ahead of yourself there. Before you post anything I must stress to you, you must know your target market! Knowing your target market is crucial as it allows you to create your posts with them in mind. You must talk in a language that best suits them. You’ve got to post content that relates to them otherwise it will be ineffective. Do some research and look what competitors are doing for ideas.
When creating your profile be as informative as possible. Users like information, the more information you provide the more trustworthy you will become. Include your company overview, contact details, a description of products or services and use plenty of images. Just make sure they are of high quality and appropriate. Use keywords for enhanced rankings on Google too!
Use Facebook wisely to generate interest for your company. Competitions are a good way of getting your posts shared. Shareworthy competitions are a great way of creating publicity because the more times it is shared the further your name is being spread and the more brand awareness is increased.
Share your websites blog and news through Facebook. Content is king and you should be looking to get content out frequently to direct traffic to your website. A rule of thumb, the more your name is in Facebook, the higher chance you will get noticed.
Last but not least, engage with your followers. Establishing a two-way communication process with your customers over social media is a good way to improve customer retention. Customers feel more valued when you interact with them and are more likely to become loyal customers.
May the likes be with you.
Download the Guide here: How to use Facebook for your Business
The post Your Business: Meet Facebook and How to be Friends with Him appeared first on Ascensor Blog.